Guy 'Yug' Blomberg has been working in games for over 20 years, overseeing global teams and building million-dollar commercial strategies.
Previously the Global Gaming Content Director for Reedpop where he implemented strategy and content for PAX (USA & Australia), EGX (UK & Germany), GamesIndustry.biz, and launched events in France, Korea, and China.
He has built up independent game media websites, marketed B2B publications in Asia Pacific, worked as a designer for SEGA Creative Assembly, and launched multiple gaming cocktail bars.
He is currently the Program Director for the Xsolla Diamond Club, Founder of the Games Industry Gathering, Board Member for Check Point Charity, and is advising for various games industry groups.
He's also an amateur card magician, and can drink more tequila than you.